Career
A mix of business analysis, sourcing strategy and digital projects —
somewhere between data, operations and storytelling.
What I’m focusing on
I enjoy working on projects where strategy, data and execution meet:
turning messy context into something clear, visual and actionable.
Recently, my work and study have been centred around:
- Translating business goals into concrete roadmaps and dashboards.
- Bridging between ops, sourcing, product and tech teams.
- Building small digital tools and experiments for myself.
Experience
A brief snapshot of roles I’ve held and the type of work I enjoy doing.
Senior Business Analyst
Global footwear & lifestyle company · Sourcing / Strategy
Worked with sourcing leadership on market insights, OKRs, and
project tracking — connecting external trends with internal decisions.
Brand & Visual Design
Fashion / Apparel · Visual communication
Created visual assets for campaigns, social media and retail,
keeping brand identity consistent across different channels.
Digital & Side Projects
Personal projects · Web · Data · Experiments
Built small websites, dashboards and automation scripts to
explore ideas, learn new tools and organise information.
Skills & tools
Not a complete list, but a few tools and areas I’m familiar with and use often.
Things I’m proud of
A few types of work that feel meaningful to me, even if they don’t fit into a neat bullet point.
Bringing structure
Turning scattered updates and opinions into one clear slide,
one page, or one shared understanding for the team.
Connecting dots
Linking market signals, internal metrics and on-the-ground
feedback into something leaders can actually act on.
Building small systems
Simple templates, trackers and workflows that make
everyday work a bit less messy for myself and others.
What I’d like to work on next
I’m interested in roles where I can stay close to both strategy and execution,
ideally in environments that value clarity, curiosity and good design.
Areas that feel especially exciting to me right now:
- Brand, product or sourcing strategy with real visibility to decisions.
- Cross-functional projects that need translation between teams.
- Digital tools or internal platforms that make work easier for others.
Get in touch
If you’d like to connect, collaborate, or just say hi, you can reach me via the Contact page.